Free Resources

Tools & Templates We Use Internally

No gatekeeping. These are the actual checklists, templates, and frameworks we use for client work. Download them, use them, and see the quality of thinking you'll get when you work with us.

PDF Download

Complete SEO Audit Checklist

Our internal 87-point SEO audit checklist used for every client evaluation. Covers technical SEO, on-page optimization, content strategy, and link building.

Technical SEO (23 checks)
On-page optimization (19 checks)
Content strategy (18 checks)
Link building audit (14 checks)
Local SEO (13 checks)
PDF Template

Sample Monthly Performance Report

See exactly what our clients receive every month. This template shows our reporting format, metrics tracked, and competitive analysis framework.

Traffic & engagement metrics
Keyword ranking changes
Competitor positioning
Core Web Vitals tracking
ROI attribution model
Interactive Scorecard

Website Performance Grading Rubric

The exact scoring system we use to evaluate websites. Grade your own site across 6 categories: speed, SEO, accessibility, security, mobile, and UX.

Speed scoring (0-100)
SEO health metrics
Accessibility standards
Security checklist
Mobile optimization
Technical Guide

Core Web Vitals Optimization Guide

Step-by-step technical guide to improving LCP, INP, and CLS. Includes code examples, tool recommendations, and before/after benchmarks.

LCP optimization strategies
INP improvement techniques
CLS prevention methods
Testing & monitoring setup
Framework-specific tips

Want the Full Treatment?

These resources are great for DIY, but if you want us to handle everything—audit, strategy, execution, and monthly reporting—we're accepting founding clients at 40% off.